AUTOMOTIVE WORLD is a combination of exhibitions & conferences covering important topics in the automotive industry such as automotive electronics, connected car, autonomous driving, EV/HV/FCV, lightweight, processing technology, MaaS and sustainable mobility. Automotive OEMs and Tier 1 suppliers visit the exhibition to find suppliers and partners.

Something that is commonly misunderstood at Japan exhibitions:
When there are a large number of visitors, people think that any kind of booth will attract attention. It is true that the booths of large companies located on wide pathways can expect to attract lots of customers. However, we often see cases where the booths of SMEs situated along narrow pathways are unattended.
In fact, in the previous exhibition, there was a clear contrast between the booths that skillfully drew in customers and the booths that had niche technology but were unable to effectively showcase it. We saw many missed opportunities.
We can create proposals for booths that will reliably attract customers, even under less-than-ideal booth conditions. If you are an exhibitor who is unsure about attracting customers, or an exhibitor who has struggled with attracting customers in the past, please contact us.

There is a great difference between the amount of customers on the wide pathways (left) and those on the narrow pathways (right). Because of this, booths that face a narrow pathway need a layout with a clear understanding of visitor perspectives and a strategic approach to the flow of people. We offer optimal proposals to attract customers, taking into account the location of the booth within the venue.