For first-time exhibitors

Purpose of the exhibition is to "secure opportunities for orders"
Use of "the number of business cards acquired" and "the number of business negotiations during the exhibition" as indicators of achievement

The purpose of many exhibitions is to "secure opportunities for orders.". Hence the ultimate goal is "the number of orders obtained due to the exhibition.
However, it's not immediately clear whether or not you've achieved that goal. Therefore, we set near-term goals of "the number of business cards acquired" and "the number of business negotiations during the exhibition."
Once you've decided on your goals, you'll need to select an exhibition that matches your product (an exhibition that your targets commonly attend) and a booth location with a lot of traffic to achieve them.

Start by getting to know the booth design cost market
and then decide the budget
It is also effective to choose from multiple decorating companies

The cost of decorating a booth varies substantially depending on the size of the booth and the necessary equipment.
Before deciding the budget, it is important to know "how big it is," "what kind of booth design you want, and "how much money it will cost for decoration."
Visit the websites of exhibition booth decorator and contact them by e-mail to learn the market price of booth design costs.

Once you know the market price and decide on a budget,
you can select the decoration company that meets you budget and image. It is effective to receive drawings and quotations from multiple booth design contractors and choose in a competition format.

Communicate the booth location and product information to the decoration company
There is also a pattern "only selecting from a fixed booth design ..."

You will decide the layout of the booth and the design of the signage.
At the first meeting, please give a "booth map" that shows the location of the company's booth in the venue and the "Exhibition Manual" that contains rules for booth design to the decoration company.
Decide the size and number of exhibited products internally and share this information with the decoration company to realize a booth design that suits your product.
However, some companies use an approach of "no meeting," "only selection from a fixed booth design," "only a quote," and "charges for suggestions and corrections." Since this can often lead to booth designs that are not effective, it is important to confirm ahead of time.

Application for electricity use and booth design is mandatory.
Read the manual and check the "submission deadline", "application details", and "submission method"

At the exhibition, there are multiple documents that should be submitted to the organizer (Secretariat) of the exhibition.
Among the many applications, all exhibitors are required to submit an application for use of electricity in the booth and an application for reporting which vendors handling booth design. The main application documents are registration from the "Exhibitor Website", but you need to be very careful to complete the registration properly.
As a result, some exhibitors "miss the vendor notification deadline while still selecting a booth design company" or "don't have enough electricity capacity on the day of the exhibition because they filled out the form without sufficient understanding." Please read the exhibition manual carefully or contact the organizer (Secretariat) directly to confirm and prevent this type of situation.

Bringing in exhibited products and pamphlets
Depending on the scope of decoration company support,
various preparations are necessary

The day before the exhibition the exhibited products and product brochures are brought to the booth. They can also be shipped directly to the booth. In that case, be sure to bring the related slip.
In addition, some decoration companies just build the booth and do not have employees it the site until the removal. This means the person in charge has to hang panels on a wall with a height of more than 2 meters, confirm the power source (breaker) within the booth, and connect monitors to computers by yourself.
It is useful to prepare metal fittings for hanging the panel, the monitor instruction manual, cables, and contact information of the electrician in advance.

Continue adjustments aimed at attracting customers until the peak
Do not leave your computer in the booth.

Once the booth is completed and the products are brought in, it is finally time for the day of the exhibition.
If there is little traffic in the nearby aisle, actively call out to visitors or move products and catalogs to the front of the booth. It is also recommended to observe the behavior of booths of other companies where people are gathering.
The afternoon of the last day is typically the peak of the number of visitors. You should try various things without giving up.
If the exhibition is held for more than two days, don't leave expensive things, such as computers, in the booth "because there is another day."
Even if it is a stock space in the booth, only leave pamphlets, novelties, and empty boxes. Personal computers, etc. should be taken home every day or stored in the coin lockers at the site.

Products can be returned via the site desk
For use of a care, it is convenient to have a
"priority vehicle certificate"

After the exhibition, exhibitors will carry out their products.
Panels, catalogs, and other company equipment can be returned from the delivery service desk at the site or taken home by car.
At the time of leaving, the yard is very crowded with exhibitors and decoration companies.
If you have a "Priority Removal Vehicle Certificate", use it. By attaching the "certificate" to the windshield of the car, priority is given to enter the yard, and this will enable you to return home early.
When the exhibitors' products are gone, decoration companies dismantle the booths all at once. At this time, the exhibitor does not need to be present. Wooden booths are demolished.
It is somewhat sad to see booths that were so attractive during the exhibition reduced to waste.