Reasons for selection ❷
Booth proposals that attract visitors
![集客できるブース提案](/en/assets/images/reason/attracting/mv.jpg)
What Success Means to Exhibitors
"How many target customers can it attract?"
"How many secured target customers
can it convert tocontracts?"
Successful exhibition=Secure rospective customers+Sign contracts
We are a group of experts
specializing in
booth design that leads
to the success of exhibitors
at exhibitions.
Exhibition booths designed from the exhibitor's point of view
and struggling to attract visitors
The most important thing in attracting visitors to an exhibition is "booth communication power". The most important thing to enhance the communication power of your booth is to maximize the effectiveness of your booth signage. We will propose the most suitable signage design for your company to enhance "booth communication power" by effectively using signage.
The signage designed by our staff after repeated visits to the exhibition hall and repeated verification will greatly distinguish your booth from the surrounding booths, attracting the attention of visitors and contributing to attracting visitors to your booth.
Exhibit booths designed from the exhibitor viewpoint
that are likely to struggle in attracting visitors
![](/en/assets/images/reason/attracting/offer-content-01-icon.png)
- Are there any products that are useful for my business?
- Is there any new information?
- Let's highlight the company name more than the products!!
- Let's create an attractive space!
Disparity with the information that exhibition attendees want
Difficult to understand "what exhibit products are" in a booth that only presents the company logo
Exhibition attendees cannot determine whether the company offers "anything worthwhile" for them.
![](/en/assets/images/reason/attracting/offer-content-01-img.jpg)
Our booth proposal designed from a exhibition attendee perspective
that "can generate lines"
![](/en/assets/images/reason/attracting/offer-content-02-icon.png)
- Are there any products that are useful for my business?
- Is there any new information?
- Specifically indicate product applications
- Specifically indicate functions and introduction effects
Match with information that exhibition attendees want
Presenting information on the sign improves understanding of the product
Visitors can easily make introduction decisions, and customer service is smooth and efficient.
![](/en/assets/images/reason/attracting/offer-content-02-img.jpg)
Secret of booth proposals
that condense our knowhow
"Effective signage" that supports
efficient
understanding of products by exhibition attendees
![](/en/assets/images/reason/attracting/tips-img.png)
Large presentation of products and benefits on signage that faces the aisle to avoid losing exhibition attendees
Sign location that catches the attention of exhibition attendees
It is necessary to suitably position signage for appeal to as many exhibition attendees as possible considering the booth position, aisle width, and other details.
Easy-to-understand expressions
Narrow down and organize information, "at a glance" and "easy to understand" short
Stimulate buying interest
By providing signage information that instantaneously catches attention, stimulate latent buying interest and not give the exhibition attendee time to think.
Products unclear in other booths
See how much things change with our proposals!
(Before/After examples)
Example 1: Before customer proposal, After professional proposal
While some customers who place orders with us think that they need to come up with a booth layout on their own in order to make the decorations, please let us handle the booth design. It takes a variety of design knowhow to finalize the optimal signage position, lettering size, and exhibition stand height position for the exhibition site! Professional designs are clearly different as seen in the Before and After examples. Please trust the strength of professionals to deliver reliable results at a single exhibition. We provide booth proposals that evoke the appeal of exhibitor products and attract visitors.
![](/en/assets/images/reason/attracting/ba-content-01-before.jpg)
- We created a rough image but want professional advice.
- We are not sure whether it is feasible due to a lack of booth structural knowledge.
- We have to make an assessment with a limited image due to not having specialized software.
- It is hard to envision a new image because of the previous construction firm's proposal.
![](/en/assets/images/reason/attracting/ba-content-01-after.jpg)
- We raised the wall height after confirming with the Secretariat and ensuring safeness.
- We received a proposal of signage designs that make it easy to understand the four products from the aisle.
- We had detailed discussions from the outset because exhibition attendees saw the signage.
- We learned that there is a significant discrepancy in proposal capabilities depending on the decoration company.
- We discovered that decoration firm value is apparent based on whether there is a sense of added value at the inquiry timing.
Example 2: Before package booth, After Communicative booth
A tendency among customers who request a package booth is that they feel that since the product is good, "people will understand if they see the demonstration!" However, this only works after people notice the product. If they do not notice it, they simply walk by and never learn about the product's benefits.
While circumstances related to budgets for exhibitions differ for each company, exhibits that put a certain amount of expenses into booth design to ensure acquisition of results at an excellent opportunity to meet future customers are appreciated by exhibition attendees too who are looking for attractive products in a limited amount of time.
For example, if you were an exhibition visitor, which of the following booths would you find attractive and stop at?
A well-thought-out booth design is a marketing tool to efficiently meet customers at exhibition sites.
![](/en/assets/images/reason/attracting/ba-content-02-before.jpg)
- We selected the basic booth provided by the Secretariat.
- We didn't have time or leeway to think about the marketing perspective and put top priority on having a presence at the exhibition.
- As a result, visitor traffic was low, and we did not get any promising inquiries.
- Next year we plan to find a booth company and place a request.
![](/en/assets/images/reason/attracting/ba-content-02-after.jpg)
- We selected a customizable booth.
- We emphasized the marketing perspective to avoid making the same mistake.
- Visitor volume reached an all-time high for the three-day exhibit.
- The quality of business cards was excellent.
- We learned the importance of signs that catch the attention of exhibition attendees and enable them to find desired information and products.
- We realized that our previous exhibits had not thought about the perspective of exhibition attendees.
Example 3: Before abstract design, After effective messaging design
We often see booths with an attractive visual appearance at exhibition sites. Exhibitors are probably proud of the decoration with a showroom look. However, exhibitions are not a place to compete for a beautiful look and instead are a place to attract visitors aimed at recruitment of customers. In the Before booth for this example, while the wall photos are very attractive, it is difficult to tell what the products are, and when walking alongside the booth, the target message is unclear. In the After image, meanwhile, the products are immediately obvious. When comparing the two examples from the visitor perspective, it is obvious which one actually offers high cost-effect performance and should be selected for an exhibition site.
![](/en/assets/images/reason/attracting/ba-content-03-before.jpg)
- Selection of a booth with emphasis on image and visuals
- Focus on the company name and slogan
- No emphasis on the visitor perspective
- As a result, visitors to the booth were only from non-target groups, and these interactions did not lead to business deals. The exhibit was a failure, and the company looked for a different decoration firm in the following year.
![](/en/assets/images/reason/attracting/ba-content-03-after.jpg)
- We received a straightforward explanation of the causes of the previous failure.
- Our direction switched to emphasis on product functions and features.
- Target customers visited the booth, and this facilitated promising business discussions .
- This experience taught us that visitors are not interested in the booth glamor.
- We recognized the value and importance of a construction company capable of manifesting a marketing perspective.
People who want to receive
"only promising requests for estimates" at exhibitions
Please contact us!
We put our utmost into supporting customer success at exhibitions.
Track record of over 35 years of booth construction
Building booths weekly in Japan too!
Support for all regions of Thailand / ASEAN!
Service features and rates
Download service materialsBooth production professionals
provide detailed support.
Consultation regarding usage (no charge)