Booth proposals that attract visitors

While some customers who place orders with us think that they need to come up with a booth layout on their own in order to make the decorations, please let us handle the booth design. It takes a variety of design knowhow to finalize the optimal signage position, lettering size, and exhibition stand height position for the exhibition site! Professional designs are clearly different as seen in the Before and After examples. Please trust the strength of professionals to deliver reliable results at a single exhibition. We provide booth proposals that evoke the appeal of exhibitor products and attract visitors.

• We created a rough image but want professional advice.
• We are not sure whether it is feasible due to a lack of booth structural knowledge.
• We have to make an assessment with a limited image due to not having specialized software.
• It is hard to envision a new image because of the previous construction firm's proposal.

• We raised the wall height after confirming with the Secretariat and ensuring safeness.
• We received a proposal of signage designs that make it easy to understand the four products from the aisle.
• We had detailed discussions from the outset because exhibition attendees saw the signage.
• We learned that there is a significant discrepancy in proposal capabilities depending on the decoration company.
• We discovered that decoration firm value is apparent based on whether there is a sense of added value at the inquiry timing.

A tendency among customers who request a package booth is that they feel that since the product is good, "people will understand if they see the demonstration!" However, this only works after people notice the product. If they do not notice it, they simply walk by and never learn about the product's benefits.
While circumstances related to budgets for exhibitions differ for each company, exhibits that put a certain amount of expenses into booth design to ensure acquisition of results at an excellent opportunity to meet future customers are appreciated by exhibition attendees too who are looking for attractive products in a limited amount of time.
For example, if you were an exhibition visitor, which of the following booths would you find attractive and stop at?
A well-thought-out booth design is a marketing tool to efficiently meet customers at exhibition sites.

• We selected the basic booth provided by the Secretariat.
• We didn't have time or leeway to think about the marketing perspective and put top priority on having a presence at the exhibition.
• As a result, visitor traffic was low, and we did not get any promising inquiries.
• Next year we plan to find a booth company and place a request.

• We selected a customizable booth.
• We emphasized the marketing perspective to avoid making the same mistake.
• Visitor volume reached an all-time high for the three-day exhibit.
• The quality of business cards was excellent.
• We learned the importance of signs that catch the attention of exhibition attendees and enable them to find desired information and products.
• We realized that our previous exhibits had not thought about the perspective of exhibition attendees.

We often see booths with an attractive visual appearance at exhibition sites. Exhibitors are probably proud of the decoration with a showroom look. However, exhibitions are not a place to compete for a beautiful look and instead are a place to attract visitors aimed at recruitment of customers. In the Before booth for this example, while the wall photos are very attractive, it is difficult to tell what the products are, and when walking alongside the booth, the target message is unclear. In the After image, meanwhile, the products are immediately obvious. When comparing the two examples from the visitor perspective, it is obvious which one actually offers high cost-effect performance and should be selected for an exhibition site.

• Selection of a booth with emphasis on image and visuals
• Focus on the company name and slogan
• No emphasis on the visitor perspective
• As a result, visitors to the booth were only from non-target groups, and these interactions did not lead to business deals. The exhibit was a failure, and the company looked for a different decoration firm in the following year.

• We received a straightforward explanation of the causes of the previous failure.
• Our direction switched to emphasis on product functions and features.
• Target customers visited the booth, and this facilitated promising business discussions .
• This experience taught us that visitors are not interested in the booth glamor.
• We recognized the value and importance of a construction company capable of manifesting a marketing perspective.