HOME- Booth design examples
- FACTECH 2024
Booth size
Within 6m×3m(18m²)
Exhibition name
FACTECH 2024
Venue
Bangkok International Trade and Exhibition Centrer(BITEC) Thailand
Design and Decoration price
1,000,000～1,300,000JPY
Customer issues
The number of visitors was less than expected when we displayed in FACTECH 2023
This booth design example is that our company exhibited in FACTECH 2024 held at BITEC, Bangkok, Thailand in June, 2024.
In 2023, we exhibited the same exhibition (FACTECH 2023) with the booth we designed, however the number of the exchange of business cards was sluggish during a period of 4 days than we expected. Some attendees from Thailand mentioned that our booth looked not attractive.
Based on information gained in FACTECH 2023, we attended FACTECH 2024 with designed booth that can solve the following.
- Direct Promotion Activity to Japanese Companies in Thailand
- High Quality Proposal that adopts booth design liked in Thailand
- Wide range of support like that adopts equipment that not used frequently in Japan
*Please refer to the below page for explanation of system booth.
Abundant Achievements (categorized by budget Octanorm (System booth))
https://www.exhibition-booth-design.com/reason/performance.php
Booth Proposal Key Points
Proposal
Direct Promotion Activity to Japanese Companies in Thailand
By displaying our service and achievement clearly in upper signboard, it is explained that we are booth contractor. Visitors watch our best feature “booth design that can express message what customer would like to explain” directly. The booth was designed that visitors can experience our best feature at the venue, that cannot be achieved only using 3D images.
High Quality Proposal that adopts booth design liked in Thailand
Booth design was created with thorough preliminary examination of booth trend liked in Thailand by visiting exhibitions held in Thailand. The following is what in mind when booth designing.
・Booth Visual – booth with high quality visual by smooth curve line design.
・Booth Design – design that Japanese and local companies in Thailand feel engaging was realized by using tape light partially and effectively in part of booth stand.
・Booth Layout – booth not only with high quality visual but functional layout that leads from reception to meeting was created that only professional aware of exhibitions can.
Wide range of support like that adopts equipment that not used frequently in Japanese exhibition
Large LED screen not used frequently in Japanese exhibition was adopted, we put it at the position that is very conspicuous from a distance from main aisle.
We visit many exhibitions normally to collect information, adopt helpful technique for booth design, make a continuous effort of improvement. Our booth design in FACTECH 2024 was realized by our above effort.
Result
We had many business meetings in our booth
In FACTECH 2024, the number of business meetings with visitors was well over than the previous year. 69 business meetings that may lead to contract were held during a period of 4 days. We achieved great success. The information that “appealing booth by using signboard is highly effective for attracting customers also in Thailand like in Japan” is very valuable we gained in this exhibition. Business meetings with customers were held effectively because we can explain our service and our feature using booth signboard.
Evaluations from companies visited our booth that they mentioned high quality designed booth
Not only local companies in Thailand but companies in neighboring Asian countries mentioned that our booth design is very attractive and effective for their business.
The kind words from visitors on site is following.
“We’d like to get proposal of booth design for next exhibition we will attend.”
“Please visit our booth and give advice about it immediately.”
“Let my subordinate contact you, please send e-mail with detailed information of your service.”
In addition to above, a Japanese company mentioned that “we’d like you to propose pavilion booth which will host next year”.
Large LED Screen played booth's Landmark role
Large screen (width 2m * height 1.5m) was very conspicuous from a distance from main aisle. Many visitors paused to watch it interestingly. Introduction of LED display which can be large by connecting panels is an idea that widely expand the possibility of “booth design that can express message what customer would like to explain”.
Thoughts of the person in charge
Our high skill for data collection + Thorough preliminary examination = Booth design that can express message what customer would like to explain
Since this booth was exhibited in Thailand, with design not normally adopted in Japan in mind, we designed our booth using large display and daring curve line.
Like considering where the most conspicuousness in the booth position is, how to create booth design for in Thailand is almost the same to Japan.
However, to overseas visitors, our booth in FACTECH 2024 clearly expressed that we are able to make customer’s booth attractive by our “skill to express message”.
Although there was a lot of information like exhibition atmosphere that we gained only from imagination, we achieved great success because of thorough preliminary examination.
These customers should definitely contact us.
Did you know that there is a considerable difference in the ability to propose and respond to different decoration company?
For exhibitors who are choosing a decoration company for the first time
Don't hire a vendor that calls itself an "original decorator" by letting you choose from several booth patterns. In fact, there is an optimal booth design for each product or service. If you hire a vendor who does not know it, you will have too much time on your hands during the exhibition, and it may be your first and last time exhibiting. Choosing a decorator for your first exhibition is more important than you can imagine. We welcome the opportunity to make a proposal to companies that are new to the industry.
For exhibitors who are not satisfied with their existing decorators
Since there are several processes that can be omitted in the preparatory work due to previous results, have you somehow requested the same place to do the work? The truth is that they are not satisfied with the proposal and the response, and they feel they need to do something about it, but they don't know what exactly to do about it...It is precisely at such times that we would like to have the opportunity to make a proposal to you. We promise you that you will no longer have to exhibit with a blurred feeling, and you will be able to fully realize what it means to produce results at an exhibition!
Three points of comparison to identify a good decoration company.
❶Booth design proposal method
In the case of a disappointing vendor
- Only quotations are submitted.
- Proposals are the same as those for other companies or are reused.
- Revisions to the proposal are charged.
- There is never a face-to-face meeting.
- There is a lack of confirmation required at the first meeting.
- Limited time to decide on the design.
- Additional charge for original design.
- Additional charge for troubleshooting.
- The final price is not known until the last minute (even if the quatation is cheap).
- No attendance at the handover.
- Proposals for next year's exhibition are delivered without confirmation of this time's results.
In our case
- We submit both a quotation and a proposal.
- Proposal content is completely original each time.
- Face-to-face meetings are mandatory (we cannot provide a proposal without conducting an interview)
- Covering all necessary confirmation in the first meeting.
- When deciding on a design, we will explain the reasons (why this design is useful for attracting customers)
- No additional charge for original design.
- No additional charge for troubleshooting (*In-house check process is thoroughly implemented and almost no trouble occurs.)
- We welcome quotes from other companies, and the final price is fixed before the contract is signed.
- Follow-up both during the exhibition and at the handover.
- We always confirm the results of the exhibition and reflect them in next year's proposal.
We do not provide only quotations or proposals, because it is difficult for our clients to have an image of success (problem solving) at the exhibition. We view booth design from a marketing perspective, understand the exhibitor's services, determine booth conditions, and propose a booth layout that will catch the attention of visitors.We also disclose a complete breakdown of unit costs in our jargon-free quotations. All of this is done free of charge up to the preparation of these documents, and we proceed to billing only after the exhibitor is satisfied with the proposed materials and signs the contract.
❷Response
In the case of a disappointing vendor
- No clear guidance on proposal deadlines.
- Late to reply to e-mails.
- No answers to questions (Multiple missing information)
- The nuance of the language is not conveyed.
- Constant need for us to confirm progress.
- There is no contact when they say they will contact you again.
- They answer only what is asked.
In our case
- We provide a to-do list and a detailed schedule leading up to the exhibition.
- Stress-free, reply within 1 business day each time.
- All answers based on an understanding of the intent of the question.
- Response in Japanese, reduce exhibitor's anxiety by anticipating situations.
- Regular progress sharing with exhibitors.
- 100% reply by the reply deadline, even if the question cannot be answered immediately.
- We respond to exhibitors' concerns in depth and offer additional suggestions.
Exhibition managers are under a heavy workload as they prepare for the exhibition in addition to their normal duties. In order to alleviate this stressful situation and achieve the best possible results at the exhibition, we support exhibitors with anticipatory schedule proposals and regular reports, without causing them any anxiety.
❸On-site Support
In the case of a disappointing vendor
- No advance notice of setup schedule.
- Booths are not finished according to the drawings and on time.
- Contractors leave without saying anything, so you don't know what is left and when it's done.
- They tell that exhibitors are responsible for applying for electricity and you don't know what to do.
- No response to booth modifications.
- No progress report on repairs.
- There is no time for exhibitors to prepare because the booth is set up too last minute.
In our case
- Wi provide setup schedule and contact information for the person in charge at least two weeks.
- Booth setup completed according to drawings and on time.
- We do not keep busy exhibitors waiting (thorough greetings, reporting, and communication)
- Constant accompaniment of task management to ensure that there are no omissions in electrical applications.
- Prompt response to booth modifications (if needed)
- Stress-free with repair reports including due date and means.
- Ample preparation time for exhibitors with a relaxed set-up schedule.
We have a thorough on-site management system in place to ensure that exhibitors can smoothly complete their preparations and arrive at the show in perfect condition. Prior to booth setup, designers and on-site personnel review drawings and work details to ensure that setup proceeds according to plan and that booths are provided exactly as shown on the drawings. We take the utmost care in sharing the work schedule with exhibitors to ensure a smooth handover of the booth.
